Can Your Search Engine Listing Stand Up To The Classified Ad Test?

CLICK HERE For The Hottest Trend :::Earth For Energy! Create Electricity At Home - Renewable Energy - Make a windmill and solar power system!

Home | Business

Can Your Search Engine Listing Stand Up To The Classified Ad Test?

By: Terry Lamb

Most website owners continually strive for a top listing in the search engines results pages of Google, Yahoo! and MSN/Bing. Ranking #1 is a terrific method for earning more search visitors and more customers however ranking in and of itself is not always the answer.
Have you ever viewed your search engine listings with an eye for classified advertising? Most local business owners don't know how the search engines display their search listing.
To check your page titles and descriptions in Google, simply perform the following search, without the quotes;
"site:yourwebaddress.com"
Doing so will give you several insider details on how each of your pages are listed in Google; and especially if they are listed at all. If performing the search as stated above and your website pages are not listed you have a different problem all together and will require the assistance of an experienced webmaster to solve the issue of not being indexed at all.
When viewing all of your indexed pages (as shown by Google) do you feel as if your page titles are compelling? Are you page descriptions engaging and do they ask the reader to take action and click? Can you see that each listing is really just a glorified classified ad?
Is your search engine listing title a mish mash of keywords or worse yet your business name? If you're a local business most of your internet traffic is NOT searching for you by name so naming your page with your business name can be a waste of opportunity.
You'll notice that when looking at the top results in the search engines, the first page of results typically have very compelling page titles and descriptions and as you look deeper the results become irrelevant. You can use this to your advantage when realizing that the competition is never really that fierce. Google will award you for getting the clicks by using a compelling page title and description.
An excellent way to determine if you are getting your websites page titles and descriptions right is to ask yourself the question; "can I take this page title and description and place it in print as a classified ad, and have it be effective?" -- If it makes sense to print then it makes sense for your website.
In the end, your search engine listing is a simple classified ad. If it reads well and asks the search visitor to click in a compelling way then you are on your way to a more effective website -- however if it drives your reader to read the next available ad then it certainly needs work. Thinking of your search engine listings as an effective classified ad can increase your online business exponentially.

Free Article Content Directory: http://www.articlefair.com

About The Author
Northern Virginia SEO Services provides local business owners all across the country with tools and services to optimize their search engine listings as discussed above. Visit Web Market Authority online and view services pricing at;www.webmarketauthority.com :uaw:

Please Rate this Article

Not yet Rated